Tips for Effective eCommerce Web Design That Brings You Sales

 

In the contemporary world when the digital market is booming at an unprecedented rate. Just getting a website developed would not suffice and make you the leader of your field. Apart from glittery sparkling success results, there are also eCommerce websites that are struggling to survive. I want you to know this scary data that says, the average shopping cart abandonment rate is around 68.8%. 

In order to make your eCommerce website a success, you need to make your website geared up with the regular up-gradation of the latest technological trends. Apart from availing of the best eCommerce web design services, in this article, I have written a few points regarding what can act as a magic potion for your eCommerce website.

Tips for effective eCommerce web design:-

• Simplicity is attractive

Never forget that simplicity is evergreen and liked by everyone. This is a misconception amongst many of us that a gaudy design attracts users but that is not true at all. User experience is of paramount importance. Select a design keeping the user in your mind. Visually complex websites are not liked by anyone. You will be astonished to know that 94% of negative feedback is related to design.

• Nominal and honest pricing 

Genuine pricing always gives a kick to sales. Users can not be fooled and it is so good for your eCommerce website if you are honest with the pricing. You need to be very cautious while assigning the price of the products you want to sell.

• Quick checkouts 

Complicated checkouts are the main reason due to which user may abhor your websites. People become annoyed when you ask for too much information. I would suggest you ask only the mandatory information like address, name, etc. 

• Encourage social media links

Well everyone knows how crucial is the role of social media in today’s world. Data says that 1 in 4 companies is selling items via Facebook. Exhibiting your products on social media always turns out to be fruitful. 

• Show testimonials of customers 

Nothing is greater than customer feedback. Positive feedback can woo the visitors in a way that no other thing can. You can always portray the testimonials of your customers as your prized possession on your eCommerce website. 

 

• Explicit section for special sales

Special sale has always remained a point of attraction for customers. You have noticed how we are psychologically programmed to check the sale section on Myntra or Flipkart and make purchases. The same goes for your online store. 

• Integration of newest technologies 

Apart from basic features, advanced features attract users. Because such features add value to your online store and increase the ease of using it. Some of the advanced features are written as below-

-AR/VR

-Chatbots

-Camera in the feedback section

In a nutshell,

You always need to be innovative regarding the ways to please your customers. I am sure the above-written points will help you to get your sales multifold. A good eCommerce Web Design Company can be your helping hand and suggest more creative ideas. I will also advise you to choose your partners wisely.

All the best!